In April, I am travelling to Copenhagen to attend AllergyAward 2016: AllergyCertified’s conference and celebration of skin friendly products, at which prizes are awarded to outstanding products in six different categories. I am honoured to be one of three judges nominating products in the category ‘best skin friendly product chosen by consumers’.
I have written previously (on this site, and also for theglassmagazine.com) about AllergyCertified: the Danish company bringing clarity to skin-friendly products with their international certification mark.
‘One World: One Label’ is the mission and AllergyCertified’s stamp – a clear and confident ‘big blue tick’ – informs global consumers that the product bearing it has been scientifically tested and certified to be skin-friendly. I am drawn to companies with big ambitions, and a vision that’s straightforward, simple and of great value to consumers. AllergyCertified founders Lene Stiil and Ewa Daniél are passionate and committed to bringing honesty and transparency to product labelling.
In the UK, labelling can seem vague to the point of being meaningless. I have come to realise that ‘natural’ can be applied to almost anything apart from paranormal ectoplasm; and ‘hypoallergenic’ can be used without any requirement to meet regulations or scientifically validate the claim. I dislke fear-led marketing and so I’m not enthusiastic about ‘free from’ labelling: seeing ‘free from parabens’ on a product simply leads me to wonder if the product will contain alternatives to parabens that are actually more likely to trigger adverse reactions. I am absolutely incapable of deciphering an ingredients list without a magnifying glass and a scientific dictionary to hand, and I don’t think I’m alone in that. Which is why I believe that a clear, internationally recognisable signal that a product has been tested and proven to be skin-friendly is good news for all consumers, and I’m very happy to be a part of AllergyAward16.
I met Lene last month to collect the fifty+ products up for consideration in the ‘best skin friendly product chosen by consumers’. As you can see from the photo above, there are a lot of fantastic things to consider, and so many that some can’t even fit in the frame. It’s been extremely hard to pick just five products from such an amazing line-up, and I have spent a long time testing and trying, taking notes, and sleeping on decisions to ensure that I’ve given this judging process my best.
I have emailed my choices to Lene. I am so excited. I can’t wait to see which products make it through to be judged by the public. On April 12th, I shall be in beautiful Copenhagen to discover the ultimate champions of AllergyAward16 – I can’t wait. In the meantime, I’ll be keeping up with events through the AllergyCertified facebook and instagram accounts.