About

You know how a beauty blog is  quite often all crisp images, how-to videos and whoops: here comes the science … well this one isn’t.

This is more smudgy snapshots and random thoughts.

It is subjective (the clue is in the name).

The Eye Of The Beholder …

… is short of cash, very lazy and likes instant results.

The Eye isn’t young, either. It’s been around for a while. So if The Eye says that something flatters its sphinx-like visage, anyone under the age of 2000 can probably be certain it will flatter theirs even more.

The Eye enjoys living in the East End of London, but sometimes ventures further afield if the canapés look good.

The Eye posts on objects of beauty that she covets, and thinks that you might covet them too. The Eye likes the links to work (nothing more annoying than a 404 message) and tries to check them regularly. If you find one that’s broken, please alert via the contact page.

Gifted Content and Sponsored Posts 

The Eye has no truck with little asterix symbols to show sponsored posts. If a PR or company has given me the product I’m writing about, they usually get a polite namecheck within the post and it’s always mentioned.

I’m a freelance journalist, and this blog is my space to write in a way that amuses me, not a commissioning editor. If I ever accept money to write something on here, I’ll let you know in the post, but it’s not something I expect to be doing. This website is done for the love of it; other writing is business.

Because I have to squeeze time for this blog out of what’s left over after work and family commitments, I often don’t get to post at all. That means that when I DO post, it needs to be about something I think is really good.

And because I’m a fashion and beauty journalist, that often means that something initially came to my attention through my work. BUT if it’s won coverage here, it’s a product that is now absolutely one of my favourites and on my buying list. And I’ll tell you what my connection is and how I came to know about it.

Affiliate Links (UPDATED July 2021)

I sometimes link to Amazon (especially when I want you to know about a book I’ve mentioned). I have an affiliate link with Amazon, but that’s currently the only one. 

THIS IS VERY IMPORTANT

‘As an Amazon Associate I (iBeheld aka Rachel McCormack) earn from qualifying purchases. Eye of the Beholder is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.co.uk’

Since I never used my Amazon Affiliate link properly, and consequently earned a princely sixty-something pence in the whole time I had it until July 2021, I’m not 100% sure how it actually works! But I intend to find out over the next few months and use it ‘properly’, and report on my findings 🙂

The Eye feels you know her better after all this chat … so let’s get informal: you can call me iBeheld. Find me underneath alongside the people who each contribute to Eye of the Beholder  in all kinds of amazing ways.

Team

428257_10150662997781528_1278593279_n

Rachel McCormack

"Eye" / Big Boss

The Eye posts on objects of beauty that she covets, and thinks that you might covet them too.

ng-90

Nancy Glowinski

USA Correspondent

Nancy posts on objects of beauty from across the pond. She has a keen eye and a sharp tongue.

ju

Margot Darling

Chaperone

Margot attends events, exhibitions and is an expert on grub. She has exquisite taste and perfect manners.

Daniel Sandler and the YGB at BeautyMART

Alva

YGB

Alva is the Youngest Great Beauty. Her youthful skin is often commandeered for research and testing purposes.

424553_10151194843196607_1131742046_n

Gavin Carroll

Designer

Gavin tirelessly creates all of the web design, functionality and graphics for this site ... + many more.

© Eye Of The Beholder 2023

Supplying quality websites + graphic design
Since 2007